Empire Rent A Car is committed to protecting your privacy. You can visit most pages on our site without giving us any information about yourself. But sometimes we do need information to provide services that you request, and this privacy statement explains data collection and use in those situations.
We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you are securing a car rental reservation through our reservation system, registering before entering a contest, ordering e-mail newsletters.
https://reservations.empirerac.com/ also collects certain information about your computer hardware and software. This information may include: your IP address, browser type, operating system, domain name, access times and referring Web site addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of https://reservations.empirerac.com/.
If you reserve a vehicle through https://reservations.empirerac.com/, we request certain personally identifiable information from you on our reservation form. You must provide contact information (such as name, e-mail address, phone number, & street address) and may need to provide some financial information (such as credit card type, or credit card number & expiration date). We use this information to provide our agency with sufficient information to book the vehicle, and to contact you in advance if there is an issue concerning the rental. Also, we will be sending reminder emails etc. from time to time to assist in the reservation process.
When we transmit sensitive information (such as a credit card numbers) over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol. We store the personal information you provide in computer servers with limited access that are located in controlled facilities. Your information, other than financial information is sent our way via email. Financial information is only accessible through a secure, controlled area of the site and it's only accessible to our agency through the administrative work station via a strict authentication process. Our Agency is unable to alter the information in any way.
From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name, address, phone, zip, & e-mail address). We use this information to notify contest winners and award prizes, to monitor site traffic or personalize the site to send participants an email newsletter.
We may occasionally send you information on car rental promotions. Out of respect for your privacy, we present the option not to receive these types of communications. Please see the Choice and Opt-out section below in the Control of your Personal Information section.
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.
We do not link this automatically-collected data to personally identifiable information. We use log files to track non-personally identifiable information about visitors to our site such as:
This information is used to understand the demographic make-up of our web visitors.
Empire Rent A Car will disclose your personal information only if required to do so by law, in the good faith belief that doing so protects the property of Empire Rent A Car, or to protect the safety of our employees and their families.
We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you reserve a vehicle but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form. If you do not wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at [email protected]
You will be notified before personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
If your personally identifiable information changes, or if you no longer desire our service(s), you may edit your information or opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at [email protected]
The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our reservation forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can send an email to us at [email protected]
A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use session ID cookie on this site. A session ID cookie expires when you close your browser or leave the browser idle for 30 minutes. We do not use persistent cookies. We use session cookies to make it easier for you to navigate our site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. If you reject cookies, you may still use our site.
This Web site might contain links to other sites that are not owned or controlled by Empire Rent A Car. Please be aware that we, Empire Rent A Car, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.